99ad started with a straightforward idea: Pakistani players deserve a platform that actually works for them — in their currency, on their phones, with the sports and games they care about. This is how we got here and what drives everything we do.
The thinking behind 99ad and why it was built the way it was.
99ad is an online entertainment platform focused entirely on the Pakistani market. Everything about the platform — from how deposits work to which sports take priority in the betting section — has been designed around the actual habits and preferences of players in Pakistan. That sounds obvious, but many online platforms treat Pakistan as a secondary market, offering a foreign product with minimal local adaptation. 99ad was built the other way around: local-first from the start.
The platform covers sports betting, casino games, live casino with real dealers, slots, bingo and a dedicated deposit section that supports JazzCash, Easypaisa, Raast, Bank Transfer, cards and mobile wallets. Your entire balance is held and displayed in Pakistani Rupees throughout. There are no currency conversions, no hidden fees on PKR transactions, and no need to calculate what your bet actually means in another currency before placing it.
Cricket is at the centre of the sports betting experience on 99ad because that is the sport that matters most to Pakistani fans. Pakistan Super League matches, T20 internationals, Test cricket, one-day internationals — all major formats and competitions are covered. Football is also available, as is a growing esports section for younger players who follow competitive gaming. The depth of cricket betting markets on 99ad is not something added as an afterthought — it is a core product priority.
The live casino section brings real dealers and real tables to your phone screen — blackjack, roulette, baccarat, game shows and poker-style formats, all streamed in HD and accessible through your mobile browser without downloading anything. The casino and slots sections complement this with hundreds of software-based titles available around the clock. Bingo adds a lighter, social entertainment option for players who want something less intense than a live dealer table.
Everything on 99ad runs in a standard mobile browser — Chrome on Android, Safari on iOS. No app installation is required, there is nothing to update manually, and the platform automatically reflects the current version every time you open it. For players in Pakistan who primarily access the internet through mid-range Android handsets on mobile data, this approach is significantly more practical than requiring a dedicated app or a specific operating system version.
From PKR as the default currency to JazzCash deposits and PSL cricket betting markets — every product decision on 99ad is made with Pakistani players specifically in mind. This is not a global platform with a Pakistani language option bolted on. It is a platform built around how players here actually use the internet, move money and follow sport.
Most players in Pakistan are on Android phones using mobile data. 99ad is optimised for exactly that environment — fast loading on 4G connections, touch-friendly controls across all sections, and no dependency on high-end hardware. The live casino streams adapt to your connection speed automatically, and the betting interface responds well on screens as small as 320px wide.
99ad includes deposit limit tools, session time reminders and self-exclusion options in every account. These are available from day one and are easy to find. The platform is for adults aged 18 and over only. We encourage every player to set a PKR budget before their first session and treat the platform as entertainment rather than a source of income.
Six things we focus on that shape the experience across the whole platform.
Your wallet, bet amounts, table limits, winnings and withdrawal figures are all in PKR at every point on the platform. No mental currency conversion required before or after any transaction. What you see is what your balance actually is in rupees.
Pakistan Super League, T20 internationals, Tests, ODIs — cricket is not one sport among many on 99ad, it is the centrepiece of the betting section. Match winner, top batsman, total runs, over-by-over markets and more are available across major competitions throughout the year.
HD live streams of real blackjack, roulette, baccarat and game show tables running 24/7. Watch the dealer deal real cards from a real shoe. Every outcome is determined in the studio and streamed to your phone — transparent and engaging in a way that software-only games are not.
Open 99ad in Chrome or Safari on any device and the full platform is available — sports betting, live casino, slots, bingo and your account tools. No download, no installation, no storage used on your phone. Updates happen on the server side, so you are always using the current version.
JazzCash and Easypaisa deposits on 99ad reflect in your PKR wallet within seconds of confirmation. Raast, Bank Transfer, cards and mobile wallets are also supported. Withdrawals via the same channels typically process within a few hours once requested.
The 99ad support team is reachable around the clock through live chat on the platform. Whether it is a deposit that has not reflected, a question about a specific game rule or a query about an account setting, support is available immediately — no waiting until business hours on a weekday.
The principles that guide how we build and run the platform.
Every PKR amount — deposit, bet, win, withdrawal — is shown clearly and accurately in your account history. There are no hidden processing fees on standard PKR deposits or withdrawals and no rounding that advantages the platform. What the platform shows you is the real figure.
Product decisions at 99ad are made by looking at how Pakistani players actually use the internet and move money day to day. JazzCash and Easypaisa support was not added late — it was in the platform from the beginning because those are the payment methods most players in Pakistan already use for everything else in their lives.
Your 99ad account is protected with secure login, session management and the option to enable two-factor verification. Account security settings are accessible and clearly labelled in your profile. If you ever notice unexpected activity on your account, the 24/7 support team can act on it immediately.
Deposit limits, session time reminders and self-exclusion are built into every 99ad account and are accessible without needing to contact support. Reducing a deposit limit takes effect immediately. The platform is for adults aged 18 and over and all promotional material reflects this — we do not target under-age users or market to people who have self-excluded.
99ad is not a finished product. New betting markets are added as they become relevant, the live casino lobby expands with new game formats, and the platform interface is regularly updated based on how players actually use it. Player feedback through the support channel feeds directly into these decisions — it is not a one-way communication.
Key milestones in building what 99ad is today.
A quick overview of what each section of the platform offers Pakistani players.
Cricket, PSL, T20, Football and Esports. Pre-match and in-play markets across all major competitions. PKR bets, live odds and fast settlement.
Explore BettingDigital table games and classic casino formats. Blackjack, roulette, baccarat and more — all playable in PKR with no app required.
Explore CasinoReal dealers, real tables, HD streams 24/7. Blackjack, roulette, baccarat and game show formats — all running in your mobile browser.
Explore Live CasinoHundreds of slot titles available at any time. Classic reels, video slots and feature-rich formats. PKR bets from low to high stakes per spin.
Explore SlotsCasual bingo rooms with PKR tickets and a social format. A lighter alternative to table games when you want something relaxed and straightforward.
Explore BingoJazzCash, Easypaisa, Raast, Bank Transfer, cards and mobile wallets all supported. PKR deposits reflect in seconds on most channels.
Deposit NowLearn how 99ad works — account setup, navigation, security settings, responsible gaming tools and how to get the most from every section.
Learn MoreCommon questions about deposits, withdrawals, account verification, live casino rules and responsible gaming tools — all answered in one place.
Read FAQ99ad is an entertainment platform for adults aged 18 and over. Gaming involves real money and carries financial risk — no outcome is guaranteed, and the platform should never be treated as a way to generate income or resolve financial difficulty. Every 99ad account includes deposit limit settings, session time tools and self-exclusion options. These are accessible directly from your account settings at any time without needing to contact support. If you feel your gaming is becoming a problem, use the self-exclusion tool immediately or reach out to the 99ad support team. We take responsible use seriously and these tools exist to support you, not just to satisfy a requirement. For detailed guidance visit our Responsible Gaming page.